![]() ![]() ![]() Sixty million people listened to Roosevelt’s first radio address the next day, per the Roosevelt Library, “newspapers around the country reported long lines of people waiting to put their money back into the banks. The bank holiday, combined with emergency banking legislation and the first of Roosevelts regular national radio broadcasts (later known as the fireside. “The broadcast brought you so close to us, and you spoke in such clear concise terms, our confidence in the Bank Holiday was greatly strengthened,” wrote one California woman. On March 12, Roosevelt delivered his first Fireside Chat, explaining that the EBA was passed to help them and that they could put their trust, and their money. Herbert Hoover had averaged 5,000 letters a week FDR got 50,000, according to “ FDR’s First 100 Days,” a publication by the Franklin D. Declaring a 'bank holiday,' he temporarily closed all the nation's banks. On his first full day in office, FDR confronted his greatest challenge - the banking crisis that threatened to destroy America's economy. After this first chat, he was inundated with fan mail from listeners who felt they now knew him intimately. Together we cannot fail.' - Franklin Roosevelt, Fireside Chat on Banking, March 12, 1933. ![]() While future presidents followed FDR’s lead, using the technology of their times (Obama broadcasts his own addresses via YouTube and has reached out to millennials on Reddit, Instagram and Twitter), it would be difficult to name anyone who did it better than Roosevelt. ![]()
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